Why Chippewa County?
Chippewa County is a perfect destination for road trippers seeking small town charm, outdoor adventure, and drinking + eating local. With scenic views, great communities, and great attractions spanning from natural wonders to large events, this region offers the perfect escape for travelers looking to explore beyond the typical tourist trail.
Must-Stop Destinations
As you venture through the county, don’t miss the charming community of Chippewa Falls, known for its historic downtown and the iconic Leinenkugel’s Leinie Lodge. Stroll through locally owned shops, discover vibrant arts venues, and catch live music performances that bring the community to life.
You can’t think about Chippewa County without thinking about outdoor recreation. With two state parks-Brunet Island and Lake Wissota State Park-the region offers over 1,000 acres of pristine natural beauty for hiking, camping, and wildlife watching. The area provides excellent opportunities for hiking + biking through scenic landscapes, while golf + disc golf enthusiasts can enjoy pristine courses throughout the county, and pickleball lovers can enjoy numerous courts across the county. Fishers will be thrilled by the county’s 449 lakes and streams, teeming with walleye, muskie, bass, and panfish. Whether you’re kayaking peaceful waterways, exploring hidden trails, or simply soaking in the natural beauty, countless adventures are waiting to be discovered.
Exciting Festivals + Events
Chippewa County is home to some of Wisconsin’s most iconic festivals and events. Music lovers head to legendary gatherings like Country Jam, Rock Fest, Force Fields, Hoofbeat, and more, which draw thousands of visitors from across the country.
Throughout the year, Chippewa County also offers amazing celebrations including BBQ Fest, the Northern Wisconsin State Fair, and Oktoberfest, each providing a unique way to experience the best of local culture, food, and community spirit. Whether you’re a music fanatic or a family looking for seasonal fun, there’s always something happening in Chippewa County.
Iconic Sipping Spots
Chippewa County’s breweries, wineries, and distilleries range from hundred-year-old family legacy to coming of age creations. However, drinks are always handcrafted with an emphasis on flavor, and impeccable service. Tour Jacob Leinenkugel Brewing Company to witness where 150+ years of brewing has happened. After the tour, taste a flight of their delicious brews at the cabin-style Leinie Lodge.
Taste a truly unique wine at Dixon’s Autumn Harvest Winery known as the Champagne Apple. Created only here in Chippewa County, you cannot pass up this taste bud experience. Enjoy amazing wines and distilled spirits at River Bend Winery & Distillery located on a 6 acre vineyard.
If you’re looking for an iconic bloody mary, head to Chippewa River Distillery. They offer unique house-made vodkas including dill, horseradish, and jalapeño, which make their bloody marys some of the best in the county. With a rooftop bar overlooking the Chippewa River, you’ll enjoy an unbeatable view while sipping locally crafted spirits.
Each establishment offers its own unique flair, with indoor and outdoor seating available (weather permitting). Cheers to new adventures at our local breweries, wineries, and distilleries!
Where to Eat + Drink
Get ready to eat and drink your way through Chippewa County, where every craving finds its match! From charming Restaurants and cozy Coffee Shops + Cafés to lively Bars + Nightlife, there’s something here for every appetite, all served with that signature small-town Wisconsin hospitality.
As part of “America’s Dairyland,” you can’t miss the iconic cheese curds, whether fresh or fried to golden perfection. And if you’re in the mood for dessert, the area’s Sweet Treats are sure to hit the spot.





