In a significant move after 37 years, Country Fest is rebranding to “Hoofbeat.” The popular annual event, known for its next level festival experience, is taking on the new name that organizers say better reflects its essence and future direction.

“We’ve grown beyond our humble beginnings,” festival promoter Wade Asher said. “It’s time for a name that fits like a pair of well-worn boots – a new anthem as we rage against the ordinary.”

The rebrand to “Hoofbeat” is described as a nod to the festival’s Wisconsin roots, with a fresh perspective for the future. Festival organizers emphasize that despite the name change, the ownership and crew remain the same, continuing the legacy of delivering a fan-driven experience. The rebrand is set to usher in a new era, blending the festival’s rich history with exciting future prospects.

In conjunction with the rebranding announcement, Hoofbeat revealed that Lainey Wilson is set to perform among the 2025 roster. Wilson, celebrated for her powerful vocals and energetic performances, is expected to deliver a memorable show that will resonate with both longtime attendees and new fans.

The 2025 festival is scheduled for June 26-28. Tickets will go on sale when the full lineup is announced in the fall, promising fans an even better experience while maintaining the festival’s tradition of affordability.

• Scheduled Wednesday, June 25 (Tailgate Party exclusive to 3-day ticket holders): Lonestar, Slamabama, Derek Jones & The 50 South and more.
• Scheduled Thursday, June 26: Riley Green, Gretchen Wilson, Michael Ray, Matt Stell, John Morgan, Graham Barham, Just Jayne, Ella Langley (newly added), and more.
• Scheduled Friday, June 27: Lainey Wilson, Tyler Hubbard, Niko Moon, Gavin Adcock, Darryl Worley, Drew Baldridge, Elvie Shane, Ian Harrison and more.
• Scheduled Saturday, June 28: Brooks & Dunn, Chris Young, Corey Kent, Chris Lane, Tyler Braden, George Birge, Kelsey Hart, Harper Grace and more.

For more details and updates, visit HoofbeatFestival.com.